Fortune 500 case studies

Real campaigns. / Real numbers.
From clients you've heard of.

Four named campaigns from our Fortune 500 roster — Fifth Third Bank, Dollar, Nationwide, Hertz. Each ran a test-vs-control design with independent measurement. Numbers below are from client-released results.

A wrapped Advertising Wheels truck moving through a downtown corridor at sunset.
A Fifth Third Bank-branded blue truck wrapped with the brand mark, photographed on a downtown Cincinnati street.
Financial services 12 months · 3 test vs. 3 control DMAs Fifth Third Bank

Fifth Third Bank · branded fleet truck campaign

80-100 four-sided HD-wrapped trucks per market, plus three months of supporting OOH at launch. Branded household-production growth measured against three control DMAs over a twelve-month test.

+96%
Spread in branded keyword clicks vs. control
+8%
Household production lift (test vs. control)
<12mo
Break-even ROMI
“Truck advertising has grown into a key portion of our brand marketing budget, yielding record brand awareness and household production growth.” — Nick Ferrugia, Director, Brand & Performance Marketing, Fifth Third Bank
A real Dollar Car Rental-wrapped Advertising Wheels truck with the ‘We never forget whose dollar it is’ campaign creative, with pedestrians on a crosswalk in view.
Travel · Car rental 12 months · multi-market Dollar Rent A Car

Dollar · target vs. control eCommerce impact

Four-sided HD-wrapped trucks routed through Atlanta, Dallas, Miami, Chicago, and additional target DMAs over twelve months. Year-over-year website traffic measured in target markets vs. unexposed control markets.

+32.4%
YoY web traffic in target DMAs (vs. +24.7% in control)
+41.1%
Atlanta YoY
+40.8%
Dallas YoY
“Target markets posted +32.4% YoY web traffic against a control benchmark of +24.7% — Atlanta hit +41.1%, Dallas +40.8%, Miami +36.2%.” — OOH / APTO Impact Report, Dollar Car Rental
A Nationwide Insurance-branded truck wrapped in the brand's signature blue with the ‘Nationwide is on your side’ tagline.
Insurance 4 test vs. 3 control DMAs Nationwide

Nationwide · personal auto policy growth

80 general-route trucks per market across a 12-month period. Test markets vs. unexposed control markets, with policy production and consideration both independently measured.

+16%
Standard auto policies (test vs. control · goal was +11%)
+3pts
Brand consideration lift
“A cost-effective way to expand brand reach and frequency — a competitive advantage that drove incremental profitable market share growth.” — Mark Hara, VP P&C Marketing, Nationwide Insurance
A line of Hertz-branded black box trucks with the brand's yellow accent, ready for deployment.
Travel · Car rental Top-of-funnel rebuild Hertz

Hertz · reversing a five-year eCommerce decline

During a major brand transitional period, truck advertising ran as the primary top-of-funnel tactic for visibility and cost-efficiency. Result: surpassed the eCommerce revenue goal.

5-yr
eCommerce revenue decline reversed
Goal+
Surpassed eCommerce revenue target
“Amid a transitional period, Hertz leveraged truck advertising as its primary top-of-funnel tactic for high visibility and cost-effectiveness. The strategy reversed a five-year decline in eCommerce revenue.” — Jeff Voorhees, Senior Director, Hertz
QSR Hyperlocal · breakfast launch Wendy’s

Wendy’s · hyperlocal breakfast launch

A Wendy’s-wrapped Advertising Wheels truck positioned outside Courtyard by Marriott and other high-traffic locations during the breakfast launch window — bringing the offer to the audience instead of the other way around.

$1.99
Breakfast offer on a moving billboard
Hyperlocal
Routed to hotels & commute corridors
“Wendy’s breakfast launch was a textbook hyperlocal application — one truck, the right corridor, the right hour, the right offer.” — Campaign recap, Advertising Wheels
Trusted by

Fortune 500 brands across financial services, travel, QSR, insurance, telecom, healthcare, and CPG.

NationwideKaiser PermanenteBurger KingXfinityAB InBevSaksAAARaising Cane’sTitan InsuranceBeringerPenn 811

Named with permission via published media kit · Additional clients and campaign-specific results available under NDA.

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