Roopanjan Dey · Owner
Independently owned. Personally accountable for every Fortune 500 relationship, from pitch through the final proof-of-play. (310) 994-4484
About
The seasoned operator / in mobile truckside advertising.
Advertising Wheels is the fleet truck advertising company that Fortune 500 brands — Nationwide, Hertz, Fifth Third Bank, Dollar, Kaiser Permanente — turn to when out-of-home has to perform. Founded in 2001, MBE Certified, INC 5000 honored, and running one of the largest truckside advertising networks in the U.S. — 1,000+ premium trucks via nationwide fleet partners.
Our story
Twenty-five years of doing one thing, and doing it for the brands that can't afford to gamble.
We started Advertising Wheels in 2001 with a simple thesis: out-of-home was the only major media channel without real measurement, real targeting, or real accountability — and brands deserved better.
Twenty-five years later, the channel has caught up to where we always thought it should be. GPS-tracked routing. Modeled impressions. Brand-lift studies, verified by independent measurement partners. Most of our competitors got into this business in the last three to five years, when measurement made it credible. We've been here the whole time, refining the operational playbook against every market condition you can think of.
Today, we run national campaigns for many of the largest brands in CPG, telecom, automotive, retail, entertainment, and financial services — and for the holding-company agencies that buy on their behalf. We built and manage one of the largest truckside advertising networks in the country — a nationwide web of fleet partners, each held to strict safety and branding standards — with a senior team personally accountable for every Fortune 500 relationship, start to finish.
25+
Years in mobile truckside advertising
65+
DMAs covered through one accountable partner
1,000+
Premium trucks via nationwide fleet partners
70%
Retail coverage capability in major U.S. markets
Twenty-five years on the road
A short company history.
2001
Founded
Advertising Wheels begins operating on a simple thesis: out-of-home was the only major media channel without real measurement, real targeting, or real accountability — and brands deserved better.
2020–2024
Inc. 5000 honoree
Named to the Inc. 5000 list of America's fastest-growing private companies for five consecutive years — alongside accreditation from GeoPath and the OAAA, and certification as a Minority Business Enterprise (MBE) through NMSDC.
Today
1,000+ premium trucks · 70%+ U.S. retail coverage
Advertising Wheels now operates 1,000+ premium trucks via nationwide fleet partners, reaching 70%+ of retail establishments in major markets — with GPS-tracked routing and impressions independently verified by Streetmetrics, delivering measurable campaigns for Fortune 500 brands including Nationwide, Hertz, Fifth Third Bank, Dollar, Kaiser Permanente, Burger King, Wendy's, Xfinity, AB InBev, Saks, AAA, and Raising Cane's.
Leadership
One accountable partner — not a stitched-together stack of vendors.
Advertising Wheels is a single accountable partner for your truckside line items. There's no regional stitching and no rotating account layer between you and the people making decisions about your routes, your creative, your reporting, and your spend.
National Operations
Dedicated market managers coordinate our 1,000+ truck fleet-partner network — routing, production, and dispatch — across every DMA we run in.
Measurement & Analytics
GPS-tracked routing and impressions independently verified by Streetmetrics, plus brand-lift and foot-traffic studies with independent measurement partners — folded into the same weekly close-out.
"Advertising Wheels exceeded my expectations. I had little time and they really came through for me. The mobile billboards were the highlight of Nationwide's presence and are still talked about."
— Torri Aprile, Marketing Director, Nationwide Insurance
Want a real conversation? /
Thirty minutes with our senior team is more useful than a discovery sprint with most agencies.