Consumer brands & CPG
Category launches, regional retail support, sampling tours, holiday flights.
- — AB InBev · beverage brand campaigns
- — Beringer · wine portfolio
- — Personal care & beauty
25+ years on the road · Fortune 500 proven · INC 5000
Out-of-home
Out-of-home
that reports back.
For 25+ years, Fortune 500 brands — Nationwide, Hertz, Fifth Third Bank, Dollar, Kaiser Permanente — have trusted Advertising Wheels to put their message in motion across the country. Premium fleet. Real measurement. Proven ROMI.
The Difference
25 Years Isn't a Claim. It's an Advantage.
The category fills up with new platforms every quarter. We've already run the campaign they're pitching — and we've already debugged what goes wrong when it gets real. That's what shows up in your report.
The newer entrants
Tech-first. Footprint still under construction.
- Built around one tech feature; everything else outsourced
- Roster skews DTC; thin on Fortune 500 references
- Regional patchworks — you stitch markets together
- Account managers turn over inside a campaign cycle
- Dashboards over deliverables when execution slips
Advertising Wheels
Seasoned operator. Single accountable partner.
- 1,000+ premium trucks. 70%+ U.S. retail coverage capability
- Receipts from Nationwide, Hertz, Fifth Third, Dollar, Kaiser
- Test-vs-control measurement designs that defend a CMO budget
- Dedicated market managers per DMA — not rotating account reps
- INC 5000 · MBE Certified · OAAA · GeoPath · BBB A+
What we put on the road
A National Mobile OOH Network. Built Over 25 Years.
Physical media that behaves like digital — targetable, schedulable, verified, and connected to real follow-up.
01
Wrapped box-truck billboards
Premium 4-sided HD wraps — up to 600 sq ft of moving canvas per truck, street-level and above traffic. Fleets sized from a single market test to national campaigns running 1,000+ trucks across the country.
02
Custom route planning
Route trucks past target stores, competitor locations, events, key zip codes, or commuter corridors — built from market data, not improvised.
03
GPS-verified delivery
Every truck pings its location 24/7. Every route, every dwell, every impression zone is on record — and visible in your portal in real time.
04
Geofenced retargeting
Brief in, market read, route strategy and creative spec. A senior lead is on your account from day one.
05
Brand-lift & foot-traffic studies
Exposed-vs-control measurement, run with independent partners. Designed for CMOs and planners who have a budget to defend.
06
Experiential add-ons
Sampling, pop-ups, drive-by activations, event presence. Your truck becomes a stage — staffed, scheduled, and on brand.
Measurement
Every Campaign. Backed by Data.
A purpose-built campaign portal shows you what your trucks did yesterday, what they're doing now, and what's planned for the rest of the flight — down to the route, the dwell, and the verified impression.
01
Live route map & heatmap
See every truck on a live map. Filter by DMA, daypart, or campaign. Toggle to a heatmap of verified impression zones.
02
Verified impression accounting
Impressions modeled from GPS dwell time, road class, density, and visibility — not declared, audited.
03
Attribution & lift
Brand-lift and foot-traffic studies run with independent measurement partners, on the same timeline as your flight.
04
Weekly proof-of-play
A weekly PDF and CSV close-out — agency-ready, dated, signed off by your campaign lead.
1.2x
Long-term ROI multiplier for OOH vs. the average media channel
Source: Nielsen 2024 Annual Marketing Report
Source: Nielsen 2024 Annual Marketing Report
36%
Of channels drive both brand and sales impact — OOH is one
Source: Nielsen 2024
Source: Nielsen 2024
65%
Digital ad on-target rate in North America — the rest is wasted spend
Source: Nielsen 2024
Source: Nielsen 2024
2%
Future revenue a brand risks losing per "dark" quarter with no OOH presence
Source: Nielsen 2024
Source: Nielsen 2024
How it runs
A Four-Step Process. Proven First.
-
Plan
Brief in, market read, route strategy and creative spec. A senior lead is on your account from day one.
-
Produce
Vinyl print, fit, and quality-check on premium last-mile and box-truck fleets. Photo proof at install.
-
Run
Premium fleet executes with 24/7 GPS tracking, verified impression accounting, and an always-on portal — covering up to 70% of U.S. retail.
-
Report
Weekly proof-of-play and a final read on impressions, lift, and attribution — built for boardrooms.
Wendy's breakfast, On the road.
Who we run for
Built for Accountable Budgets.
Retail & QSR
Store-opening surges, trade-area saturation, daypart targeting around peak hours.
- — National chain rollouts
- — Local store-opening blitzes
- — Conquest routing
Entertainment & media
Premieres, streamer launches, sports tentpoles, awards-season pushes.
- — Theatrical openings
- — Streaming series launches
- — Live event marketing
Auto & mobility
Model launches, EV awareness, dealer-territory support, auto-show flights.
- — OEM new-model launches
- — Dealer-network campaigns
- — EV market-education work
Telecom, finance & insurance
Brand-presence campaigns where credibility and reach are non-negotiable.
- — Carrier brand campaigns
- — Open-enrollment seasons
- — Regional bank rollouts
Agencies & holding companies
A single accountable partner for your truckside line items — no regional stitching.
- — OOH planners & buyers
- — Holding-co preferred vendor
- — Trade pricing & deck support
In their words
Trusted by Marketing Leaders.
Truck advertising proved to be a cost-effective way to expand brand reach and frequency — a competitive advantage that drove incremental profitable market share growth, specifically against industry leaders with significantly larger marketing budgets.
Mark Hara
VP, P&C Marketing
Nationwide Insurance
Amid a transitional period, Hertz leveraged truck advertising as its primary top-of-funnel tactic for high visibility and cost-effectiveness. The strategy reversed a five-year decline in eCommerce revenue.
Jeff Voorhees
Senior Director
Hertz
Over the past three years, truck advertising has grown into a key portion of our brand marketing budget — yielding record brand awareness and household production growth.
Nick Ferrugia
Director, Brand & Performance Marketing
Fifth Third Bank
Credentials
Vetted, accredited, and built for procurement.
Twenty-five years of operating discipline has receipts from the people who audit it.
-
INC
5000INC 5000 Honoree
Fastest-growing privately held companies (2020) -
NMSDC MBE Certified
Cert. WR05284 -
OAAA Member
Out of Home Advertising Association of America -
Geopath Member
Audited OOH measurement -
Better Business Bureau
A+ Rated -
DOTUSDOT Registered
NAICS 541850
Ready to plan a
flight?
Tell Us the Market.
Tell Us the Market.
We'll Build the Plan.
Most engagements begin with a 30-minute call. You'll walk away with a route concept, a cost framework, and a test-vs-control measurement plan — whether or not we work together.
- No-obligation strategy session
- Senior team on the first call
- Route & measurement plan included
- Agency & brand-direct welcome